Marketing site or online store: which to choose for your business?
Do you need a simple marketing site or a real e-commerce store? Compare the two based on your goals, budget and way of selling.
The marketing site: present and generate leads
Ideal if you sell services or products ordered through contact (quote, appointment, call). It presents your offering, reassures and prompts people to contact you. Simpler and more economical to set up.
The online store: selling 24/7
Essential if you sell products with direct payment. Catalog, cart, payment and order tracking: the store takes money even at night. It requires more setup and regular management (inventory, shipping).
How to decide
Ask yourself: do your customers want to buy immediately online, or contact you first? If the purchase is direct and repeated, go for e-commerce. Otherwise, a well-designed marketing site is often enough, with room to grow later.
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